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Shopping cart abandonment is a common scenario in an online purchasing process. It happens when buyers abandon their online shopping cart due to circumstances ranging from personal indecision to the merchant’s poor marketing efforts. In 2010, Forrester Research and MarketingSherpa reported abandonment rates of 55% and 52% respectively. By this year, 2012, the numbers hovered up around 72% according to…

Coming up with an effective subject line for an email marketing campaign isn’t as easy as you might think. Emails that look like spam will either get deleted by the reader or junked by spam filters, wasting your marketing investment. When opening an email, the first thing people notice is the subject. This is where they decide whether or not…

Perhaps you’re wondering how pop-up ads are such effective way of increasing your opt-in email list? How can such a nuisance be so successful? We have all encountered an annoying pop-up ads over the past few years of surfing the web. You’re bound to run into a website that delivers you an incredibly absurd pop-up ads - one that has absolutely…