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A Glimpse into the Future of Mobile Technology
Technology promises to be even more exciting as we are now living in a world where our sneakers can interface with our phones (Nike) and our treadmill can Tweet our workouts (Netpulse). Mobile technology such as networks and handsets will continue to improve, as it always has, but what is more interesting for marketers is how the heightened level of…
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Driving Traffic to your Mobile Microsites
Let’s face it, mobile communication is here to stay and new, and sometimes old, marketing tactics are emerging in this medium. Enter the mobile microsite. A microsite is one of the most effective ways to communicate a highly-targeted message or concept in a way that inspires user action. Mobile microsites are all about simplicity – streamlined content, a touch-friendly interface…
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Mobile Marketing & Coupons Overview
Introduction to Mobile Marketing Promotions Mobile couponing, or mCoupons, have yet to be widely adopted in Australia, but they have seen much more success in Europe and Asia. Retailers send out nearly 3 billion mobile coupons worldwide per year according to a 2008 study by Jupiter Research. Despite the complications, mobile couponing is a great way to drive foot traffic…
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What is Mobile SEO?
Mobile search engines have different bots and algorithms than those used for traditional web search engines. By evaluating your website as if it was being rendered on a mobile phone, they then rank results partially based on how well the page will render on the type of phone that submitted the query. The best thing you can do to improve…
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Mobile Website Design Considerations
More and more people and now using mobile devices to access information through internet. With the rise of smartphones, androids, tablets and other internet devices, people on the go choose to rely on these gadgets to get information, access emails and get in touch through social media. It is advisable to create mobile friendly websites for the benefit of people…
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5 Ways Small Business can Use Mobile Marketing
Mobile marketing is used when information is sent in the form of text or visual images, to the mobile phone or other handheld device, of a customer. It can range from simple text message, to more complex audio/visual messages. Regardless of what is being sent, small businesses should now figure out that using mobile marketing, can be a great way…
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