Home
Grow You Business Online with Digital Marketing
Digital Marketing Blog
Google’s Author Rank – Why it matters
Author Rank is one of the ways that dramatically shifted the face of SEO in the last 12 months. Google will rank content written by an established writer higher than content written by an anonymous or untrustworthy writer. Google has admitted that is “who you are” that matters in SEO. Google is actively monitoring how much your blog posts are…
Read more »
How to Write an Effective SEO Friendly Press Release
A press release will get increased visibility and more views by employing SEO along with it. It is an easy way to get more traffic, but before you start optimizing your press release, you need a good story to get visitors to read and never forget that you are writing for humans. Also, the common flaw; don’t overdo your optimization…
Read more »
Google’s Freshness Score – How Fresh is your Content?
Internet marketers had a pretty good idea how the Google algorithm worked before Panda came around. It was easy – target a few keywords, write content geared towards those keywords and build backlinks. Create, maintain, repeat. Though this process was giving internet marketers what they wanted, it wasn’t giving Google what they wanted and they have responded with a range…
Read more »
Facebook SEO and Edgerank
Things you need to understand about Facebook SEO Objects and Edges Just like traditional SEO (links, citations, keywords) Every single thing on facebook is an “Object” (a post, comment, picture, page, profile, video etc.) Every single action taken on any Object is an “Edge” Each “Object” or “Edge” has multiple values associated with them The collection and integration of all…
Read more »
Content Silos & Website Structure
Content silos are used by big websites to get ranking on keywords. The strategy was pioneered by Bruce Clay of Australia. Siloing of a website requires a multi-step process of planning and implementation. Step 1: Begin the process of siloing by determining your website theme. Answer these questions: What subject themes are currently ranking for your website? What subject themes…
Read more »
Best Practices for SEO Copywriting
SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. But search engine research shows that almost 85% of the factors that determine how a web page is ranked in a search engine is based on things that happen outside of your website. Therefore, rather than getting caught up in technical…
Read more »
Google’s “Zero Moment of Truth” (ZMOT)
Let face it, when it comes to marketing and advertising small details can have a huge impact in your business. But there are also big details that create even bigger impacts, like Google’s Zero Moment of Truth (ZMOT). ZMOT – The evolution of the idea Basically, what happens when consumers hear offline marketing, they think…should he buy this now or…
Read more »
Outbound Authority Links – What They are & How to Use Them
Many people in the SEO industry try to only concentrate on links coming in not knowing that outbound links are also very important. They know that valuable outbound authority links are part of what Google likes to see as part of its recent Google Panda update. If you happen to look at authority websites on (not the most obvious ones)…
Read more »
Content Curation and Building Thought Leadership
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Presently, we are seeing shifts in the marketplace as brands realizing that they can move from just pushing adverts to actually pulling interested consumers towards themselves by publishing quality, engaging, and informative content. Instead of broadcasting at the target market, you can engage…
Read more »
Using Facebook Comments to Improve Google Search Rankings
20 January, 2012|Tags: facebook comments
When Facebook launched the ability to embed Facebook comments on third-party websites, a lot of publishers saw it as a great advantage: not only would it improve traffic by exposing their content to others on the social network, but Facebook’s “real names” policy would also cut down on trolling and bad behavior. And some newspaper and media sites have seen…
Read more »