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Red Bull Social Media Success Formula
Have you experience trawling YouTube and stumbled across an online video about your favourite sport, or maybe it’s your favourite sportsman or sportswoman or athlete? You were amazed by a video that’s interesting, entertaining, shot well and film techniques have been employed to a pretty high standard. Then you spot a shot of the athlete or team members drinking a…
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How To Set Up a Facebook Business Page – Part 2
Creating a Facebook Business Page Let’s get into account set up which includes building up your business using Facebook; setting up a Business Page, adding photos, adding videos, adding comments, notes, and the advertising account set up. This is the business side of Facebook that most people don’t dive into. You’ve created your account and by now you should have…
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How To Set Up a Facebook Business Page – Part 1
Have you found Facebook business pages to be confusing or daunting? Perhaps you find it to be just ineffective or you’re just not sure where to begin. You know you need to be on Facebook but you’re not sure what you’re supposed to do. Do I create a profile or a Fan Page? To understand Facebook, you really need to…
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Identifying Key Influencers in Your Market
Most books about influencers focuses on consumer markets. There is less insight into business-to-business influencers. A key distinction between consumer and business markets is that most of the focus in consumer markets is on consumer influencers themselves. Venturing into Influencer Marketing, your first step is to identify influencers. Influencers are specific to discrete market segments, and are used as conduits…
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Pinterest and Instagram – The Rising Stars of Social Media
There is an on-going revolution among social networks on today’s highly competitive internet marketing and SEO. In addition to Facebook and Twitter, there are also hundreds of other options, most of which you’ve probably never even heard of although this two social networks we’re going to tackle is now rising through the edge of social media battle. If you are…
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Using Webinars to Generate Sales and Leads
What is a Webinar? A webinar is a service that allows conferencing events to be shared with remote locations using Internet technologies, particularly on IP/TCP connections. The term “webinar” is short for “Web-based Seminar”, that often involves presentations, lectures, collaborative meetings transmitted online, specifically a portmanteau of web & seminar, and other types of specific web conference. Webinars are the…
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The Emergence of HTML5 Video
HTML5 has entered the online video market, which is both exciting and challenging for developers in the industry. With both the HTML5 specification and the various browser implementations in constant flow, we should have enough time understanding the limitations of the technology, testing playback across various browsers and devices, and optimizing our own products for HTML5 playback. The Current State…
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How to Get Results with the 4 Rules of Social Media
Think about the biggest social scene that you could ever put yourself smack in the middle of. It’s happening right now, it’s happening on the internet and it’s happening in social media. Everybody’s hanging out in Facebook. Everybody’s hanging out on Twitter. Everybody’s hanging out on Youtube. And you can get in front of all these people who are hanging…
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Learn Social Media Tactics from Lady Gaga
Lady Gaga has captured the attention of the music world and established a devoted fan base across the globe. She has been able to cleverly utilise social media to gain fan loyalty and sell products in a way that has been far more successful than anyone else. Lady Gaga has now more than 46 million Facebook fans and her Twitter…
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How do you Market on Facebook?
As we put many techniques into practice we’re seeing that the best way to market on Facebook boils down to a cycle of events- Content, Traffic, Influence, and Offer. Remember that Facebook is not about intrusive marketing where you try to just get in front of as many eyeballs as possible and push something down people’s throats. Rather, it is…
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