Digital Marketing Blog

Social Media Marketing

How To Set Up a Facebook Business Page – Part 5 – Ad Strategy

How to Make the Most out of Your Facebook Ads Once you’ve set your ads live, you’ll see that the ad that gets the most clicks early on are also the one that gets the most impressions. So Facebook will show things that are relevant to the audience that you’re marketing to. Main Concerns: How to get impressions How to…

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How To Set Up a Facebook Business Page – Part 4 – Ads

Facebook Ads How can you use the Facebook Ads platform to drive traffic to your Fan Page and website? How can you maximize the use of this platform for the potential of your business? Ad Campaign Setup and Bidding Strategies Paying for Your Ads One of the most important things you need to know is that, you’re going to have…

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How To Set Up a Facebook Business Page – Part 3 – Engagement

Facebook Business Page engagement is all about how to get people to interact and communicate with you on your Fan Page. It can be very frustrating if you are the only person posting anything on your Facebook Page. There are some simple steps that you can do to create curiosity, interest, and discussion which then causes people to post and…

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Red Bull Social Media Success Formula

Have you experience trawling YouTube and stumbled across an online video about your favourite sport, or maybe it’s your favourite sportsman or sportswoman or athlete? You were amazed by a video that’s interesting, entertaining, shot well and film techniques have been employed to a pretty high standard. Then you spot a shot of the athlete or team members drinking a…

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How To Set Up a Facebook Business Page – Part 2 – Set Up & Ads

Creating a Facebook Business Page Let’s get into account set up which includes building up your business using Facebook; setting up a Business Page, adding photos, adding videos, adding comments, notes, and the advertising account set up. This is the business side of Facebook that most people don’t dive into. You’ve created your account and by now you should have…

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How To Set Up a Facebook Business Page – Part 1 – Overview

Have you found Facebook business pages to be confusing or daunting? Perhaps you find it to be just ineffective or you’re just not sure where to begin. You know you need to be on Facebook but you’re not sure what you’re supposed to do. Do I create a profile or a Fan Page? To understand Facebook, you really need to…

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Identifying Key Influencers in Your Market

Most books about influencers focuses on consumer markets. There is less insight into business-to-business influencers. A key distinction between consumer and business markets is that most of the focus in consumer markets is on consumer influencers themselves. Venturing into Influencer Marketing, your first step is to identify influencers. Influencers are specific to discrete market segments, and are used as conduits…

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Pinterest and Instagram – The Rising Stars of Social Media

There is an on-going revolution among social networks on today’s highly competitive internet marketing and SEO. In addition to Facebook and Twitter, there are also hundreds of other options, most of which you’ve probably never even heard of although this two social networks we’re going to tackle is now rising through the edge of social media battle. If you are…

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Using Webinars to Generate Sales and Leads

What is a Webinar? A webinar is a service that allows conferencing events to be shared with remote locations using Internet technologies, particularly on IP/TCP connections. The term “webinar” is short for “Web-based Seminar”, that often involves presentations, lectures, collaborative meetings transmitted online, specifically a portmanteau of web & seminar, and other types of specific web conference. Webinars are the…

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The Emergence of HTML5 Video

HTML5 has entered the online video market, which is both exciting and challenging for developers in the industry. With both the HTML5 specification and the various browser implementations in constant flow, we should have enough time understanding the limitations of the technology, testing playback across various browsers and devices, and optimizing our own products for HTML5 playback. The Current State…

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