Digital Organics - SEO & Digital Marketing Content Marketing is the Most Important Factor in SEO

When you think of SEO, you should think of content marketing. These competitive industry is about content being king and attracting visitors through the compelling content you can provide to your audience. There are 27 million pieces of online content shared everyday. Major search engines are focusing on creating the best possible user experience, which…

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Digital Organics - SEO & Digital Marketing Negative SEO – Can your Competitors Hurt You?

The aim of SEO is to increase your site’s visibility in the search engine results pages. High rankings on search engines can help you to get a lot of customers. If your website has high rankings on Google for a good keyword then your website will get a lot of attention. But your competitors also…

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Digital Organics - SEO & Digital Marketing The New Facebook Offers are a Huge Opportunity for Businesses

Facebook Offers are the new advertisements occasionally appearing on the News Feed section of some viewers. When someone “claims” their Offer, it will show up on the newsfeed of their Facebook friends. Now it not only demonstrates a high level of interest and action (ie purchasing or “claiming” the offer by a friend) but may…

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Digital Organics - SEO & Digital Marketing Test & Measure – Multi-variate Experiments using Google Website Optimizer

Multi-variant experiments is the other type of testing you can do inside Google Website Optimizer. While A-B split testing is great when you want to split-test different templates or designs where the pages are completely different, multi-variant testing is ideal for testing elements of a single page. This will allow you to do different content…

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Digital Organics - SEO & Digital Marketing How to do A/B Split Testing with Google’s Website Optimizer

If you double the amount of people who come into your subscriber base, everything else being consistent (in terms of the conversion rates of your auto-responder series and your other marketing efforts), if you had twice as many subscribers, or you had half as many subscribers, think about what that would do to your bank…

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Digital Organics - SEO & Digital Marketing Google Penguin Update and the Implications for SEO

Google’s Penguin update (emerged earlier as a series of Webspam updates) is currently making a lot of online buzz. It appears there were significant number of websites that were affected and penalized for “over-optimization”. As expected, the Penguin update was specifically aimed at sites violating Google’s quality guidelines. It’s the drama and anxiety over algorithm…

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Digital Organics - SEO & Digital Marketing Using Google Analytics to Measure the Success of Social Media

Measuring the value of social media tactics (aka social media ROI) relative to businesses goals proves to be a challenge. From lack of access to inaccurate data, to myriad systems that have more data than we need and not what we truly need, measuring the value of social media continues to be a difficult task.…

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Digital Organics - SEO & Digital Marketing The 4 Types of Lead Nurturing Campaigns?

Lead Nurturing is the process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the best choice to help them achieve their business objectives. It is about keeping conversations going over time, building relationships and allowing the creation of interest in…

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Digital Organics - SEO & Digital Marketing Smart Ways to Use Pinterest for Marketing

Pinterest offers a range of activities you can initiate to market your company to a new audience like in any other social network. The goal is to gain brand recognition, drive traffic to your website and be successful at converting the new visits into leads. Marketers need to find creative ways to promote their brand…

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Digital Organics - SEO & Digital Marketing Email Strategies to Market to Abandoned Shopping Carts

Shopping cart abandonment is a common scenario in an online purchasing process. It happens when buyers abandon their online shopping cart due to circumstances ranging from personal indecision to the merchant’s poor marketing efforts. In 2010, Forrester Research and MarketingSherpa reported abandonment rates of 55% and 52% respectively. By this year, 2012, the numbers hovered…

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