More and more people and now using mobile devices to access information through internet. With the rise of smartphones, androids, tablets and other internet devices, people on the go choose to rely on these gadgets to get information, access emails and get in touch through social media.
It is advisable to create mobile friendly websites for the benefit of people who use mobile phones and for online marketers to reach prospective customers and clients even when they are constantly traveling.
Since 2007, the rise of mobile web users has been consistently increasing each year and it is estimated that by the year 2014 mobile web users will overtake desktop web users.
You need to review every aspect of your marketing to ensure that it is mobile friendly. Second, you should know the demographics of your target market so you’ll know what percentage of them use mobile. There is a huge probability that majority of them already use mobile so it is important for you to make your sites mobile friendly.
Emails are already accessible through mobile phones and a lot of people are already using this application. So how can you use email marketing for mobile?
How does your current website stand from the eyes of a mobile user? Consider how many visitors you might be alienating and the amount of money you could be losing. Do your visitors get what they are looking for in your website?
Mobilizer is one great tool you can use for email marketing. You can easily download and install it and it could change the way you look from the perspective of a mobile user. A lot of websites are not mobile friendly. Users can only a small visible portion from the page and some of the important links may not be visible as well.
Here are some great tips to make your website to appeal to mobile users:
Here are some things to remember when building a mobile friendly site:
Different devices have different screen resolutions. So when designing a website, you have to:
When building a mobile site:
Mobile Web Builders
Wirenode.com – a free mobile version for your business website.
Mobilesitegalore.com – Not all mobile users use phones with big screens and this tool allows you to build a mobile website that can be suitable for old and small screened internet phones.
Bmobilized.com – this converts you domain into an automatic mobile domain site. It will resize your images and automatically covert everything suitable for mobile.
Keep your layout simple – this is one of the most important things that you have to keep in mind when creating a mobile website.
Identify visitors and intentions – it is necessary that you identify the needs of people who will be visiting your website. Know their intentions and offer ready information. Lay your schedules, map, and contact details.
Single call to action on each page – keep it simple. Offer one thing that they got to do on each page because mobile people don’t have all the time to follow multiple directions at once.
Here is a list of publishing sites that you can use for mobile publishing and blogging
oQey Gallery – You can use oQey gallery to ensure that your image galleries work on mobile.
Mobile Text and Voice Messaging
Voice Shot – this application can help increase attendance on webinars and increase the number of purchases on certain promotional products.
Mobile List Buliding
Trumpia – a great mobile list building device you can use.
There are a lot of videos that are not playable on certain mobile devices. That is one problem most mobile website owners encounter. So here are some of the things to do:
How to Export a Video
The codex to use when exporting a video is h264.mp4. This can be played on almost all mobile devices.
Make sure your documents can be easily downloaded and read on almost any mobile device. .epub and .pdf formats are ideal formats to use for documents. Consider publishing in Amazon Kindle so people can read your ebooks.
PDF for Mobile
To be certain that your PDF is readable on most mobile devices, make sure to encode them in Adobe Reader X for Mobile. This will guarantee that your PDF files are readable and available on mobile devices.
To create mobile links:
What you can do now:
Digital Organics is a leading Australian web design, SEO and online marketing agency. Based on the Sunshine Coast, we provide full service web development, web design, internet marketing, social media marketing, wordpress and mobile websites. The creative, innovative team at Digital Organics produce websites that work to Grow Your Business! Get a FREE Quote.
About The Author: Bruce Gibson is Director at Digital Organics. He has 14 years experience in Digital Marketing along the way learning Web Design, SEO, Internet Marketing, Social Media Marketing, Email Marketing and Mobile Marketing. He can be found on Facebook, Google + and on Twitter as @digitalorganics.
Please login to comment.