It's all in the process.
Think of us as the glue that binds your website, your internet marketing and your business systems into a unified strategy with measurable results. We combine an understanding of current trends and technologies with elegant design to deliver engaging projects. Our sites have won many awards... but there are no pats on the back round here for a site that looks good but does not produce results.
Producing web sites has evolved into a multi-disciplinary skill. In days gone by a web designer would show a client a design mockup. If the client said "Yep. looks good", the site would be built. Many web designers still operate this way. Our passion for web design has extended us beyond the basics to offer a comprehensive service that delivers results.
The following steps ensure the highest chance of your web site succeeding:
1. Strategy
First, we listen to you.
If you already have a site or you are about to start we can provide a clear strategy and implementation plan for enhancements.
We merge your businesss objectives with a clear understanding of how your customers will find you and interact with the web site.
A web strategy will provide:
- a roadmap for the implementation of technology
- identification of the content your customers will find engaging
- how to make the best use of internet marketing to attract high quality traffic
- identifying all of your current and potential online markets
2. Design
We can create everything from scratch or work in partnership with your team to create site design and product imagery evocative of your brand.
The design phase is about solving the problems defined in you web strategy. It requires a detailed understanding of:
- Your site architecture and content
- Your technology requirements. Web sites these days can resemble complex software products
- What search engines want to see and what they will reward vs penalise
3. Build
Depending on the client’s level of technical expertise and resources, our involvement in development can be minimal or comprehensive. Our technical capabilities include custom software development, e-commerce, content management systems, and CRM.
Our solutions are set to suit your business needs and can grow as your business grows.
4. Deploy
Every page is tested by Digital Organics and reviewed by our clients. All clients have access to our online project management system and we involve them in every step of the process. We encourage you to get some people (coworkers not involved in working on the web site, family, friends, etc.) who will go through every inch of your site and let you know where they get bogged down, and where they get confused or lost. We use their comments to fix the problems. Then we go through the site again.
When all testing and development is complete... we launch.
5. Manage
It’s not always possible, or smart, to do everything at once. We work with you to make changes that have the most effect first, and provide for how a solution may grow in the future.
We also guide that growth by:
- Analytics & optimisation. We continually monitor the effectiveness of online lead generation techniques, the paths users take through your site and the effectiveness of the designs and content
- Submitting to search engines and monitoring your rankings
- Managing internet marketing campaigns such as Pay Per Click advertising.