Author Archives: Digital Organics

The New Facebook Offers are a Huge Opportunity for Businesses


Facebook Offers are the new advertisements occasionally appearing on the News Feed section of some viewers. When someone “claims” their Offer, it will show up on the newsfeed of their Facebook friends. Now it not only demonstrates a high level of interest and action (ie purchasing or “claiming” the offer by a friend) but may […]

Optimizing Your Mobile Website

If you optimize your mobile website, you will really get the best benefits. Your site may rank higher in search results which will mean increase traffic and of course click-through. Mobile internet users will likely to be in your website when they do a search. This way, they can ultimately increase your profit or even […]

Test & Measure – Multi-variate Experiments using Google Website Optimizer


Multi-variant experiments is the other type of testing you can do inside Google Website Optimizer. While A-B split testing is great when you want to split-test different templates or designs where the pages are completely different, multi-variant testing is ideal for testing elements of a single page. This will allow you to do different content […]

How to do A/B Split Testing with Google’s Website Optimizer


If you double the amount of people who come into your subscriber base, everything else being consistent (in terms of the conversion rates of your auto-responder series and your other marketing efforts), if you had twice as many subscribers, or you had half as many subscribers, think about what that would do to your bank […]

Some Easy Tips for Effective Local Business Web Design

You may own a local business, but you do not really know about local business website design. You probably know what you like and don’t like though. Have you ever experienced visiting a website that made you shrink and you immediately clicked the close button vowing not to return again? It is very essential to […]

Google Penguin Update and the Implications for SEO


Google’s Penguin update (emerged earlier as a series of Webspam updates) is currently making a lot of online buzz. It appears there were significant number of websites that were affected and penalized for “over-optimization”. As expected, the Penguin update was specifically aimed at sites violating Google’s quality guidelines. It’s the drama and anxiety over algorithm […]

Using Google Analytics to Measure the Success of Social Media


Measuring the value of social media tactics (aka social media ROI) relative to businesses goals proves to be a challenge. From lack of access to inaccurate data, to myriad systems that have more data than we need and not what we truly need, measuring the value of social media continues to be a difficult task. […]

The 4 Types of Lead Nurturing Campaigns?

Lead Nurturing

Lead Nurturing is the process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the best choice to help them achieve their business objectives. It is about keeping conversations going over time, building relationships and allowing the creation of interest in […]

Smart Ways to Use Pinterest for Marketing


Pinterest offers a range of activities you can initiate to market your company to a new audience like in any other social network. The goal is to gain brand recognition, drive traffic to your website and be successful at converting the new visits into leads. Marketers need to find creative ways to promote their brand […]