Author Archives: Digital Organics

How to Write Awesome Pay Per Click Ads

How-to-write-the-perfect-PPC-ad

The heart of any successful Pay Per Click campaign is using a focused keyword lists. It is absolutely critical that you break down your main keyword lists into smaller lists that are focused around subtopics. If your ads are not targeted to your keywords (i.e. a general purpose ad on insurance showing up for someone who […]

How to Research Keywords for Pay Per Click

How-to-research-Keywords-for-Pay-Per-Click

Keyword research basically boils down to two steps: finding a profitable topic and then using keyword databases and Pay Per Click (PPC) engines to create lists of keywords around that topic. Your target market is people who are looking to buy/acquire something. Your best chance at getting your prospect to buy something is right before […]

Internal Linking for Higher Search Engine Rankings

search link building

Internal linking is one of the elements of SEO and website development that often gets overlooked. Properly used internal links can be a useful weapon in your SEO arsenal especially if you’re just starting to build your business website. Insuring that every page of your website gets found by the search engine spiders is probably […]

White Hat SEO vs Grey Hat and Black Hat SEO

White-Hat-SEO-and-the-Ethics-of-a-Good-SEO-Company

There is a common notion that SEO is all about keywords, or stuffing pages full of keywords, or spammy writing intended to “game” the search engines into ranking your pages highly, for monetary gain. That is not “good” SEO. In broad terms, it is SEO, because it will sometimes work to raise the organic search […]

The Future of Mobile Commerce

The internet has revolutionized commerce and that same shift is happening now with mobile devices. Every single day, more and more people are making purchases with their mobile phones and with that comes a huge opportunity. People use their phones for a number of things and one of the big things is to make purchases. […]

Samsung AdHub Market – New Mobile Advertising Platform

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With the digital advertising industry growing on a remarkable high, Samsung announced its own mobile advertising platform recently. It teams up with OpenX Technologies to create “the world’s first global mobile private exchange”. The upcoming service dubbed as the Samsung AdHub Market will allow advertisers to place targeted ads on Samsung’s phones and tablets starting […]

The Best SEO Practices for Link Building to your Website

SEO-Best-Practices

The tactics used by Google with the “Panda update” will be reused in 2012 to find spam links. Here’s three main advanced link building tactics you can use so that your backlinking pages don’t get penalized by Google. 1. Rotating “partial match” anchor text The anchor text is the text people click on to get to […]

How to Find Followers and Expand Your Twitter Network

How-to-Find-Followers-and-Expand-Your-Twitter-Network

Twitter allows you to network in two ways: first, it allows you to find individuals that you want to connect with and follow. Secondly, it allows other people to find and follow you. Using Twitter, you can find people with similar interests who will share links, information, and a network of other interesting people with […]

SEO Checklist for New Business Web Sites

SEO-Checklist-for-New-Business-Web-Sites

You got a new website and you want to make sure you’re doing the right things in the right order. You’ve got to have everything set up for success. What are the things that you should be doing and what are some things that you shouldn’t be doing. Here’s a good SEO checklist for websites […]