Top 5 Online PR News Tips in Today’s Competitive Marketplace

Top 5 Online PR Tips

The main takeaway with great PR is that it positions your business as an expert. Nowadays, doing offline PR is different from online PR. We’ve got an old belief that it’s just a text document. But we’re now on the 20th century. It’s simply all about integration. You should avoid making separate “silos” within your […]

Knowledge Graph – Google Reveals Semantic Search


Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search.” The Knowledge Graph refines universal search with semantic search approach. The news is called by Google as a first major update since 2007. As of writing, this initial launching is gradually rolling out to U.S. English users […]

Google Penguin and Panda Updates – What Works Best Now is What has Always Worked


Google Penguin and Panda Updates SEO Industry experts are always on the look out for the recent updates from Google and it’s constant changes in search algorithm. The Panda updates which have been hitting search results for months have been followed by the newly conceptualized algorithm known as Penguin. The main concern always is about […]

Content Marketing is the Most Important Factor in SEO


When you think of SEO, you should think of content marketing. These competitive industry is about content being king and attracting visitors through the compelling content you can provide to your audience. There are 27 million pieces of online content shared everyday. Major search engines are focusing on creating the best possible user experience, which […]

Negative SEO – Can your Competitors Hurt You?


The aim of SEO is to increase your site’s visibility in the search engine results pages. High rankings on search engines can help you to get a lot of customers. If your website has high rankings on Google for a good keyword then your website will get a lot of attention. But your competitors also […]

The New Facebook Offers are a Huge Opportunity for Businesses


Facebook Offers are the new advertisements occasionally appearing on the News Feed section of some viewers. When someone “claims” their Offer, it will show up on the newsfeed of their Facebook friends. Now it not only demonstrates a high level of interest and action (ie purchasing or “claiming” the offer by a friend) but may […]

Optimizing Your Mobile Website

If you optimize your mobile website, you will really get the best benefits. Your site may rank higher in search results which will mean increase traffic and of course click-through. Mobile internet users will likely to be in your website when they do a search. This way, they can ultimately increase your profit or even […]

Test & Measure – Multi-variate Experiments using Google Website Optimizer


Multi-variant experiments is the other type of testing you can do inside Google Website Optimizer. While A-B split testing is great when you want to split-test different templates or designs where the pages are completely different, multi-variant testing is ideal for testing elements of a single page. This will allow you to do different content […]

How to do A/B Split Testing with Google’s Website Optimizer


If you double the amount of people who come into your subscriber base, everything else being consistent (in terms of the conversion rates of your auto-responder series and your other marketing efforts), if you had twice as many subscribers, or you had half as many subscribers, think about what that would do to your bank […]

Some Easy Tips for Effective Local Business Web Design

You may own a local business, but you do not really know about local business website design. You probably know what you like and don’t like though. Have you ever experienced visiting a website that made you shrink and you immediately clicked the close button vowing not to return again? It is very essential to […]