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The great challenge in marketing isn’t setting up a site (even though it can be challenging in itself for some). It’s the actual publishing of content where marketers typically drop the ball. Publishing is where the rubber meets the road, as they say. However, publishing as a content curator is incredibly simple once you get […]
12
Mar
Mar
(please note: this article was first published in 2012 and may now contain out of date information) Previously everything on Facebook happened just through the newsfeed for the most part. And by large, we’re still going to be marketing through our feeds. But right now, Facebook has made a very significant shift over to […]
Digital Marketing, Social Media Strategy
Collecting Your Niche’s Conversation with Google Reader & Google Alerts
09
Mar
Mar
You should have a strong sense of who your audience really is compile a valuable list of keywords that searchers use to tap into the content of your niche that’s the time when you are ready to collect information and media sources. There are several other RSS readers on the market, and the one you […]
09
Mar
Mar
Designing for iOS6 devices is totally different from designing for the web. Here’s how to conceptualize, design, and develop a successful user interface for iPhone. 1. Make a Development Choice The first choice is Apple SDK. It’s got steep learning curve, cocon and objective C. It uses apps from the Apple SDK which is $99 […]
07
Mar
Mar
Behavioural retargeting, or ad retargeting, is the process of showing advertising (particularly display or text link advertising) to visitors based on their previous browsing behavior. It refers to the move away from simply using Google display ads and implementing advertising campaigns based upon website visitor behaviour. You may have noticed this in the form of […]
05
Mar
Mar
The new Facebook Admin Panel is not that different than your previous Admin Panel but it is way better. Facebook Admin Features The first you’re going to notice is that people can send messages to your Fan Page now. Before your Fan page is just all alone by itself but now you can send messages […]
05
Mar
Mar
To create an app, what you have to do is to go to facebook.com/developers and its going to open up your app page. If you are not already signed up for developer, then all you have to do is to allow the application. Simply go to the upper right hand corner of the page where […]
05
Mar
Mar
With the new Facebook Timeline for Pages, you have a new feature called Pinning a Post. You can pin a post to your Timeline so that it always stay on the top. You may want to think why you want to pin a post to the Timeline. Why Pin a Post If you have a […]
05
Mar
Mar
Changing the Facebook Cover Image If you have a cover image there already and you want to change it because you’re trying out new ones, what you have to do is hover over the existing cover image and the “Change Cover” button is going to pop up. When you click on it, a drop down […]
05
Mar
Mar
The way Facebook changed it pages is totally amazing. You probably think that you don’t like it but once you get used to it it’s going to blow you away. Facebook Timeline has a nice big cover image that can really draw attention to the page. Then you can put a little profile in there […]
