Category Archives: Analytics & Testing

Test & Measure – Multi-variate Experiments using Google Website Optimizer

Multi-variant experiments is the other type of testing you can do inside Google Website Optimizer. [...]

How to do A/B Split Testing with Google’s Website Optimizer

If you double the amount of people who come into your subscriber base, everything else [...]

Using Google Analytics to Measure the Success of Social Media

Measuring the value of social media tactics (aka social media ROI) relative to businesses goals [...]

A Guide to Split Testing

What is A/B split testing A/B split testing is a variety of marketing testing where [...]