Category Archives: SEO – Search Engine Optimisation

What are Rich Snippets and How to use Them

High rankings in the Search Engine Results Pages (SERP) are no longer enough. These days rich snippets are part of increasingly enhanced SERPs designed to help people make decisions before they click. Snippets are the lines of additional information that appear in a search result in Google. They are designed to give user a sense […]

Outbound Authority Links – How to Use Them

Many people in the SEO industry try to only concentrate on links coming in not knowing that outbound links are also very important. They know that valuable outbound authority links are part of what Google likes to see as part of its recent Google Panda update. If you happen to look at authority websites on […]

How to Write an Effective SEO Friendly Press Release

A press release will get increased visibility and more views by employing SEO along with it. It is an easy way to get more traffic, but before you start optimizing your press release, you need a good story to get visitors to read and never forget that you are writing for humans. Also, the common […]

Google’s Freshness Score – How Fresh is your Content?

Google Freshness Score

Internet marketers had a pretty good idea how the Google algorithm worked before Panda came around. It was easy – target a few keywords, write content geared towards those keywords and build backlinks. Create, maintain, repeat. Though this process was giving internet marketers what they wanted, it wasn’t giving Google what they wanted and they […]

Facebook SEO and Edgerank

Facebook Edgerank

What is Facebook SEO? Most people who use Facebook don’t use much of its expansive functionality at all. Most people use it as a social network; simply view and update their wall, upload videos and photos to their profile and visit the wall of each friend and family members. The Wall is how most people […]

Content Silos & Website Structure

Content Silos Site structure

Content silos are used by big websites to get ranking on keywords. The strategy was pioneered by Bruce Clay of Australia. Siloing of a website requires a multi-step process of planning and implementation. Step 1: Begin the process of siloing by determining your website theme. Answer these questions: What subject themes are currently ranking for […]

Best Practices for SEO Copywriting

Best Practices for SEO copywriting

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. But search engine research shows that almost 85% of the factors that determine how a web page is ranked in a search engine is based on things that happen outside of your website. Therefore, rather than […]

Google’s “Zero Moment of Truth” (ZMOT)

Google Zero Moment of Truth

Let face it, when it comes to marketing and advertising small details can have a huge impact in your business. But there are also big details that create even bigger impacts, like Google’s Zero Moment of Truth (ZMOT). ZMOT – The evolution of the idea Basically, what happens when consumers hear offline marketing, they think…should […]

Using Facebook Comments to Improve Google Search Rankings

Improve Google Rankings using Facebook When Facebook launched the ability to embed Facebook comments on third-party websites, a lot of publishers saw it as a great advantage: not only would it improve traffic by exposing their content to others on the social network, but Facebook’s “real names” policy would also cut down on trolling and […]

Content Curation and Building Thought Leadership

Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Presently, we are seeing shifts in the marketplace as brands realizing that they can move from just pushing adverts to actually pulling interested consumers towards themselves by publishing quality, engaging, and informative content. Instead of broadcasting at the […]