Local Search Marketing and Google Places
The web is going local!
Local Search Marketing is about targeting individuals looking for your products and services in your own neighbourhood. For example “Brisbane Dentist”, “Sunshine Coast Restaurant”, “Sunshine Coast SEO”.
How wide you choose to cast your net depends on the product and services you offer or the areas you intend to service.
People find Local Businesses 4 ways
- Google Local Search
- Yahoo Local Search
- Social Media
- Yelp and other review sites
- Local Directories
What most people get wrong about local marketing
- Local is not only used by people at home on their home computer. Local and mobile marketing are tightly integrated.
- Local is not just about search engine results. It has very little to do with SEO.
There is more to local marketing than Yellow Pages
When was the last time you opened up the Yellow Pages. It makes a great door stop but is it still relevant?
91% of all internet users use a search engine to find information
Over 50% of all purchases are proceeded by an internet search.
30% of all search queries contain city, state or post code.
There are 2.6 billion local searches per month worldwide.
82% of local searches result in an offline action
What we do
Initial Local analysis, consultation and set up.
Local Listings and Rankings Maintenance
Mobile Search Web Sites
Mobile Search Campaign Management
Local is about a fundamental shift in the way people are communicating.