Content Marketing is the creation, publishing, and promotion of web content done on a regular basis closely monitored to track and measure results.

Content marketing starts with creating lots of content but not just any content. In order to draw people to your website, you need to create unique and interesting content that help people solve their problems and answer their questions. In other words, your content must be remarkable to catch people’s attention. It must also be properly keyword-optimized to rank highly on the search engines.