You may own a local business, but you do not really know about local business website design. You probably know what you like and don’t like though. Have you ever experienced visiting a website that made you shrink and you immediately clicked the close button vowing not to return again? It is very essential to think about what you did not like and make sure that it is not part of your website. The proverb “He who fails to plan, plans to fail” definitely relates to website design. You don’t need to be a designer, after all you have a business to run, but you do need to take 3 relatively painless steps described below to make sure that your website invites your visitors and is not one of those that frighten visitors away.
Your website is essentially the online representation of your business, so no matter how busy you are, do not go into the website design process without a thorough web and business plan. Give your designer the proper input so they can deliver what you need and want and also remember that if your designer does not have a marketing and business background, you will have to work with him or her to ensure you get the content and results that you are expecting. Digital Organics covers all areas of Web Design, Marketing and SEO and are very experienced with Local Business websites.
Follow these Tips to get the results you want from your local business website design:
a) Define carefully the objectives, target prospects and overall marketing strategy for your site. Look at your competitor’s websites and other websites as well so that you would know what you like and don’t like and why. Inform your designer what appeals to you but listen to their suggestions as well. A brilliant designer should be able to tell you why they are making such recommendations that they give you. Pick also the search engine optimization keywords for your site as these will need to be used in the text to optimize your local online marketing efforts. SEO Keywords is a whole topic on its own, so if you don’t have idea on this, it is advisable to seek advice from Digital Organics – a Sunshine Coast Web design company of choice.
b) Develop a basic flow chart for your site to define where do you what your visitors to go and what to do you want them to do. You can use a paper or a tool. FreeMind is an easy to use, free tool that allows you to graphically map out your website pages and outline its content/actions on each page. It is essential to ensure the most important website topics and actions are prominent. Can your customers locate them easily are they buried under the sub-menu that does not make sense at all? It should be very obvious to someone looking at your homepage and your navigation bar how to locate the most vital things about your business (products, services, how to contact you, what’s unique about your business, etc.) and how to take any action they plan to take (call you, visit your location, etc.)
c) Ensure that your website is developed using a content management system (CMS) such as WordPress and is based on standards. A branded site developed uniquely for you by Digital Organics is not too costly. The learning curve is great if you choose to do it yourself. There are a number of options available today, just make sure your site can be easily maintained. Consider including a blog in the design of your site as it is a source of updates and keeps your site fresh. Also have an agreement with your designer about when you will review initial design. You want to make sure he or she is following your guidance and creating a pleasing design.
Developing the perfect local business website does not happen overnight, but with these ideas as part of your plan, you will be on your way to ensuring your visitors stay on your site and find what they are looking for.
The best way to promote your local business especially here on The Sunshine Coast (Noosa, Maroochydore, Buderim, Moololoaba, Caloundra, Nambour and other adjacent suburbs… is through getting the services of reputable SEO and Web Design Companies like Digital Organics. Let them create your Local Business website. Go now and Get A Quote online.